WHERE LOVE & NATURE ARE UNITED

Pure 'Alofa' meaning Pure 'Love' in the Samoan language, is the inspiration behind all our natural products and the foundation of our business. ​ Our bath, skincare and cosmetic products are made sulphate, paraben and animal cruelty free.

Our store

John Davis Road
Mt Roskill, Auckland 1041

Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm

Directions