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NATURAL BEAUTY WITH NATURAL PRODUCTS

​BEAUTY IS BEING COMFORTABLE IN YOUR OWN SKIN

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Pure Alofa
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Talofa lava & Welcome

Pure Alofa (Meaning "Pure Love") is a small business based in Auckland. Our team of two Pacific women make natural Bath, Body & Therapeutic products, sell Raw Virgin Organic Coconut Oil from Samoa and design Island Inspired Apparel.
Our Health & Beauty products are made paraben & sulphate free and are not tested on animals.
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FACE
HAIR
BATH
BODY
MENS
COCONUT OIL

Pure Alofa Total Care Sets Now Available!

Enjoy Christmas shopping this year with our total care sets which will be available for purchase soon.
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From treating damaged hair to a full facial and there is even something for the Men with or without beards.
We also have new products included in our sets such as our Blonde Hair Set which has our Purple Shampoo and Purple Conditioner.
Our Purple Shampoo and Conditioner utilises a special pigment to beautifully tone blonde and silver hair, it is designed to leave the hair feeling hydrated, replenished, and perfectly clean whilst toning. A sulfate and paraben free  shampoo to keep hair beautiful and brass-free in-between salon visits.


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  • Home
  • Shop Natural
    • Face
    • Hair
    • Body
    • Bath
    • Mens
    • Gift Sets
    • Samoan Coconut Oil
  • Pure Alo'a NZ
  • About
    • News
  • Contact