About Us

From Our Family To Yours

Welcome and thank you for joining our Pure Alofa family!!

Pure Alofa (alofa is the Samoan word for love) is a home-based business in Auckland, New Zealand. We make and sell natural products and also have a small variety of natural supplies and ingredients as well as various forms of packaging. Pure Alofa started as a small idea in May of 2018 and has slowly become a big dream that we are working on making come true.

Who are we?

Malia Lameta-Huro
Born in Christchurch and raised in Samoa, Malia grew up heavily influenced by her Grandmother, who regularly spent time sharing stories, history and cultural practices. This is the basis for Malia’s interest in the natural and health properties of essential and organic oils, the art of the Samoan massage and the intertwined nature of oral traditions and herbal practices. Malia loves being involved in the creative process and is passionate about ensuring that everyone has access to natural, sustainable and value-for-money products.

Malia's love for our family andlove for what nature has to offer to help us live healthier lives and be the best version of ourselves has been the foundation of this business.